Goal 1:  DEFHR will maintain its strong commitment to program excellence.

HORSE CARE

3

1

Maintain and expand current rehab programs.

5

2

Expand rescue program.

1

3

Increase number of adoptions annually.

4

4

Advance Horse Training Program.

2

5

Continue to set the best business standards.

EDUCATION

1

6

Advance training programs for volunteers.

4

7

Advance educational programming.

2

8

Expand internship program.

3

9

Further continue staff education.

5

10

Advance national and international trainings.

OUTREACH

2

11

Increase Representation and Participation at Show and Expo Events.

1

12

Redefine goals and objectives of booth and display information.

3

13

Launch a national media and marketing campaign.

FINANCIAL STABILITY

                   1

14

Continue sound financial management practices.

3

15

Look for ways to cut budgeted expenses and investing savings into programming.

2

16

Further develop and maintain relationships with contributors, donors, and partners.

4

17

Maintain the “Standard of Excellence” as described by the Maryland Association of Non-profits.

Priority Ranking of 1 - 5

Goal 2:  DEFHR will expand its leadership and visibility locally, nationally, and internationally.

Strategies

HORSE CARE

3

1

Expand facilities.

2

2

Seek opportunities to work with veterinary schools and equine training programs.

1

3

Create a system of associated rescues.

EDUCATION

3

4

Expand off-site education programs

2

5

Regional volunteer committee organized.

1

6

(Expand?) use of social networking. 

                   0

7

Publish materials for purchase and distribution.

OUTREACH

Been Done

8

Organize national conference for rescues.

                  4

9

Expand off-site training and presentations.

3

10

Increase animal control officer involvement.

2

11

Seek out more corporate and individual partnerships.

1

12

Expand partnerships with national organizations.

Priority Ranking of 1 - 5

Goal 3: DEFHR will increase its revenue to $7 million and diversify its organizational funding.

Strategies

HORSE CARE

0

1

Work with partnering humane and law enforcement organizations.

0

2

Expand rescue program.

1

3

Expand adoption program.

2

4

Advance horse training program.

EDUCATION

1

5

Advance training programs for volunteers.

2

6

Advance educational programming.

3

7

Expand youth and community programming.

OUTREACH AND FINANCIAL STABILITY

2

8

Build and maintain relationships with current and new donors and contributors.

3

9

Work to strengthen off-site fundraising

1

10

Actively tell the DEFHR story.

6

11

Look for earned income opportunities. (for profit)

                   7

12

Perfect and expand special event programming.

5

13

Create an endowment program.

4

14

Expand geographic funding target radius

Priority Ranking of 1 – 5

Goal 6:  DEFHR will expand the capacity and diversity of its board, volunteers, and staff.

Strategies

HORSE CARE

5

1

Expand representation on board and committees.

6

2

Seek opportunities to work with veterinary schools and training programs. 

EDUCATION

3

Expand educational staff and volunteer corps.

4

4

Create a more concise structure and understanding of staff and volunteer responsibilities and duties.

3

5

Define governance versus management.

OUTREACH

2

6

Work with new regional leaders to identify and prospect new relationships and volunteers.

7

7

Seek opportunities to work with Veterinary schools and training programs

1

8

Create opportunities by becoming actively involved in non-horse related associations or clubs.

FINANCIAL STABILITY

2

8

Work to expand corporate relationships.

1

9

Work to empower all board and volunteers to be actively involved with a minimum of one function and fundraising.

3

10

Expand operational staff